Google Tag Manager vs. Google Analytics - Which Of The Two Should We Use

Google Tag Manager vs. Google Analytics

In This Article, We're Going To Talk About Google Analytics Vs Google Tag Manager. You Might Be Thinking This Doesn't Quite Make Sense, Google Analytics Vs Google Tag Manager? Then You're Pretty Advanced Already In Google Tag Manager Or Google Analytics For That Matter, And Know Exactly The Differences. But A Lot of Beginners Are Asking Themselves Do They Use Google Tag Manager Or Should I Use Google Analytics?


And We've Going To Discover In This Article Why This Question Doesn't Quite Make Sense, How These Tools Are Actually Different, And How You Can Utilize Them Together Or Separate. Now We Got Lots To Cover. So Let's Dive In.

Google Tag Manager vs. Google Analytics
Google Tag Manager vs. Google Analytics

So The First Thing We Need To Know Is What Are Google Tag Manager And Google Analytics.


What Is Google Analytics?

Google Analytics Is A Tracking Tool. You Can Install It On Your Website Or Your Mobile Apps And It Will Gather Data For You Which You Can Later Analyze. Now You Install A Little Bit Of Tracking Code Onto Your Website Then Measures The Data, Transfers It Over To Google Analytics There It Gets Processed And Stored On Google Servers. And Once All This Data Is Ready, We'll Be Able To View It In A Nice User Interface Where We Can Do Much More To The Data, We Can Analyze It, Segment It, Filter It, Move It Around. So We Get To That Sweet Insights Which Will Help Us To Understand Our Users Better On Our Website Or Mobile App. Now, Google Analytics Is A Very Powerful Tool. And It Has Competitors Like Mixpanel Or Adobe Analytics And Is Obviously Very Popular Because It's Free.


What Is Google Tag Manager?

Google Tag Manager, On The Other Hand, Is A Tag Management System. Now The Basic Premise Behind It Is That You Want To Install Tracking Onto Your Website And This Normally Happens Through Tracking Codes. So For Example, The Google Analytics Tracking Code, The Facebook Pixel, Or The Google Ads Conversion Tracking, You Need To Install This Onto Your Page. Normally, You Get A Little Bit Of Javascript Code That You Should Place Inside Of The Head Of Your Html On Your Website. Now, Once You Want To Get A Little Bit More Advanced With Your Tracking Deployment, You Can Utilize A Tag Management System, Like Google Tag Manager. Now, The Whole Basic Behind It Is That You Get One Central Javascript Snippet That You Install On All Your Pages. And Henceforth, You Can Deploy All Your Tracking Codes Through A Central Management Interface Of Google Tag Manager. You Just Go Ahead And Add A Tag In Your Tag Management System. And Then The Code Will Be Deployed In The Back End Automatically. This Means You Don't Really Have To Touch The Code Anymore Or Have To Install This Manually On Your Website. A Big Advantage With A Tag Management System. And As The Name Says, You Can Then Manage All Your Different Tracking Codes Within The Management Interface Of Google Tag Manager.


Google Tag Manager vs. Google Analytics

There's So Much More To It, But I Won't Get Into This Right Now. So You See, There's Actually A Big Difference Between What Google Analytics Does And What Google Tag Manager Does. So Where Does The Confusion Actually Come From? Well, First Of All, They're Both Google Products. They're Both For Free. But What You Can Do With Google Analytics Is Actually Take Your Tracking Code And Install It Onto Your Page Manually Which Would-Be Placing A Tracking Tag Onto Your Page Yourself. 

Well, You Could Also Do This Through Google Tag Manager Which Means You Can Take The Tag Of Google Analytics And Deploy Through Google Tag Manager. And Many Other Tools As Well Like The Facebook Pixel Or The Google Ads Conversion Tracking. Now, Deploying Through Google Tag Manager Makes Sense If You Have Multiple Tracking Codes Available Which You May Want To Install On Certain Sites On Your Website, Or Under Certain Conditions, Like When A User Clicks A Button Or He Scrolls Down. This Would Be Pretty Hard To Do With A Single Tracking Code Because You Would Need To Write Some Javascript. And Google Tag Manager Takes Us All Over For You. So In A Sense, You Can Utilize The Google Analytics Tracking Code Within Google Tag Manager To Deploy Your Tracking Codes More Effectively And In An Advanced Way. So There's Where The Both Tools Come Together, You Can Utilize Them Together. But You Could Also, Utilize Them Separately. So You Could Take Your Google Analytics Tracking Code And Deploy This Onto Your Page Without Using Google Tag Manager. 

On The Other Hand, You Could Also Utilize Google Tag Manager And Not Deploy The Google Analytics Tracking Code, But Rather Just Deploy The Facebook Pixel Or Your Adobe Analytics Tag Or Any Other Tags From Other Tag Vendors.In A Sense, Google Tag Manager Is Really Just The Middle Piece Between The Implementation On Your Website And The Tracking
Tool Where The Data Gets Central.

So In Conclusion,

Who Will Win, Google Analytics Vs Google Tag Manager? Well As We Have Discovered In This Article, There Are No Really The Same. Google Analytics Is A Tracking Tool Itself. And Google Tag Manager Is A Tag Management System Which Deploys Your Tracking Tag. You Can Utilize Both Tools Together To Deploy, For Example, The Google Analytics Tracking Code Through Google Tag Manager. You Can Also Utilize Them Separately, Installing The Google Analytics Code Directly Onto Your Page And Using Google Tag Manager Maybe For Other Tracking Codes. But There Are No Real Similarities Between These Tools. They Also Have Their Respective Competitors In Their Space. A Tracking Tool Or An Analytics Tool, Click Stream Tracking Tool Has, For Example, Competitors Like Mixpanel Or Adobe Analytics. And In The Tag Management Side, We Have Insight Or Adobe Dtm Which Is Now Called Launch, Which Is Their Respective Counterpart. So I Hope This Cleared Up Some Confusion Around Google Analytics Vs Google Tag Manager.


Which One Should You Use? I Would Recommend To Use Both Tools Because They're Both Free And Are Both Pretty Awesome.
And You Still
Have Some Confusion, I Love To Hear From You
In The Comments Down Below And See What You
Have To Say.

Post a comment

0 Comments